It’s almost summertime in the Owatonna, Minnesota area, which means folks are preparing to travel and enjoy the sunshine! Though you may be boarding a plane sometime in the next few months, you’ll notice something is glaringly absent. Although you’ll still have access to those individually packaged peanuts, tiny glasses of ginger ale, and in-flight movies, Skymall will be nowhere in sight due to a bankruptcy from this past January.
There are a few different reasons why SkyMall succumbed to bankruptcy over the past few years, but here are the major reasons why you’ll be missing SkyMall on your next trip:
Phone Competition: Rather than perusing pages of neck pillows and pet accessories during flights, folks have recently preferred to look through their personal devices. This has decreased the amount of traffic through SkyMall, consequently decreasing their overall sales and taking them one step closer to bankruptcy.
Touch Down and Take Off: Although this had already been a problem during flights, SkyMall still took advantage of that precious time when customers couldn’t use phones during touch down and take off. When flights changed their policy on cell phone usage and folks didn’t have to turn off their phones, SkyMall finally had to file for bankruptcy.
The Cost of Paper: Under increasing pressure to go paperless—for either environmental or cost-based reasons—airlines have recently found it difficult to justify carrying magazines or catalogues.
In the Owatonna, Minnesota area, folks are getting ready to take flight without SkyMall to keep them distracted and entertained. Fortunately, in recent months SkyMall has found a new buyer based out of New Jersey . Perhaps they’ll be back in business, out of bankruptcy, and ready to fly just in time for you to purchase a festive cat hat for Aunt Muriel this fall.